Fika is a change agent of the holistic healthcare experience. Their mission is to cultivate the best possible holistic healthcare experience for women.
Fika is a change agent of the holistic healthcare experience. Their mission is to cultivate the best possible holistic healthcare experience for women.
Fika, whose name was inspired by the Swedish term for a mid-day coffee and pastry break, was in need of a brand identity that conveyed the same feeling of the Swedish tradition: tender bond between families, appreciating quiet moments, and taking time to slow down and enjoy. With this top of mind, Loom created a brand identity that feels as warm as a cup of coffee.
